{"id":196,"date":"2013-07-20T17:13:13","date_gmt":"2013-07-20T23:13:13","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?page_id=196"},"modified":"2021-10-07T12:16:55","modified_gmt":"2021-10-07T18:16:55","slug":"case-study-highland-park-dental","status":"publish","type":"page","link":"https:\/\/bubblelife.advicelocal.com\/?page_id=196","title":{"rendered":"Case Study &#8211; Highland Park Dental"},"content":{"rendered":"<p><a href=\"http:\/\/www.hpdentist.com\/\" target=\"_blank\" rel=\"noopener\">hpdentist.com<\/a><br \/>\n<a href=\"http:\/\/highland_park_dental.bubblelife.com\/\" target=\"_blank\" rel=\"noopener\">highland_park_dental.bubblelife.com<\/a><\/p>\n<p><strong><em>A short-term investment helps develop long-term clients<\/em><\/strong><\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/images\/HPDENTAL.jpg\" alt=\"Highland Park Dental\" align=\"right\" border=\"0\" \/><br \/>\n<strong>Category<\/strong><br \/>\nDentist<\/p>\n<p><strong>Situation<\/strong><\/p>\n<p>Highland Park Dental offers state-of-the-art pediatric, cosmetic and general dentistry procedures, administered by a highly trained staff.\u00a0 Despite the quality of dental care available from their practice, Dr. Erik Harrington and Dr. Aaron Jones felt that their practice was not as well known in the immediate community as desired.<\/p>\n<p><strong>Challenge<\/strong><\/p>\n<p>In their search for success, Dr. Harrington and Dr. Jones were trying a variety of marketing approaches with less than spectacular results. Despite focus and investment, their practice was still failing to reach customers within five miles of their front door.<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p>BubbleLife Media was contacted to see if \u201cone more cook in the kitchen\u201d could help reach more prospects. The first step:\u00a0 Set up <a href=\"http:\/\/bubblemedia4.wpengine.com\/advertising\">a neighborhood promotion using our Pop Up Ad\u00a0on BubbleLife.com<\/a> that gave Highland Park Dental a low-cost way to put a price special in front of the neighborhood. Unlike Groupon, BubbleLife offered a deal designed to appeal to prospects that were highly likely to become long-term clients.<\/p>\n<p>Within the first month, the neighborhood deal generated numerous new clients and got their name in front of thousands of local neighborhood prospects. From that initial success, BubbleLife has continued to improve results by:<\/p>\n<ul>\n<li><a title=\"Redesigning their website\" href=\"http:\/\/bubblemedia4.wpengine.com\/website-design-development\/\">Redesigning their website<\/a>\u00a0to work better with Google search, capture leads and generate phone calls.<\/li>\n<li>Launching a neighborhood\u00a0<a href=\"https:\/\/bubblelife.advicelocal.com\/advertising\/\">advertising campaign<\/a>\u00a0on BubbleLife.com to build on the success of their deal, and to keep their name in front of neighborhood prospects.<\/li>\n<li>Implementing a\u00a0content strategy\u00a0through their\u00a0<a href=\"http:\/\/bubblemedia4.wpengine.com\/bubblelifeconnect\/\">Advice Connect<\/a> account to build their expertise and brand within the neighborhood.<\/li>\n<\/ul>\n<p><strong>Results<\/strong><\/p>\n<p>Since putting BubbleLife Media\u2019s services to use, Highland Park Dental has seen an increase in new customer phone calls, witnessed quantifiable results from their deals and advertising, and more importantly, has been able to translate their marketing into longer-term client relationships.\u00a0<a href=\"http:\/\/bubblemedia4.wpengine.com\/bubblelifeconnect\/\">Advice Connect<\/a> has given them an overview of all of their \u00a0local promotions and advertising efforts in one place and the ability to see the promotions that have worked better than others for long term planning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>hpdentist.com highland_park_dental.bubblelife.com A short-term investment helps develop long-term clients Category Dentist Situation Highland Park Dental offers state-of-the-art pediatric, cosmetic and general dentistry procedures, administered by a highly trained staff.\u00a0 Despite the quality of dental care available from their practice, Dr. Erik Harrington and Dr. Aaron Jones felt that their practice was not as well known [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":881,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-196","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=196"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages\/196\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages\/881"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}