{"id":197,"date":"2013-07-20T17:15:54","date_gmt":"2013-07-20T23:15:54","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?page_id=197"},"modified":"2021-10-07T12:15:52","modified_gmt":"2021-10-07T18:15:52","slug":"case-study-cb-construction","status":"publish","type":"page","link":"https:\/\/bubblelife.advicelocal.com\/?page_id=197","title":{"rendered":"Case Study &#8211; CB Construction"},"content":{"rendered":"<p><a href=\"http:\/\/cb_construction.bubblelife.com\/\" target=\"_blank\" rel=\"noopener\">cb_construction.bubblelife.com<\/a><\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/images\/cb-1.jpg\" alt=\"CB Construction\" align=\"right\" border=\"0\" \/><\/p>\n<p><strong><em>From zero to multiple customer leads per month<\/em><\/strong><\/p>\n<p><strong>Category<\/strong><\/p>\n<p>Contractors &amp; Architects<\/p>\n<p><strong>Situation<\/strong><\/p>\n<p>CB Construction offers design and building expertise to transform architectural ideas into impressive results. Chris Black, of CB Construction, came to BubbleLife as a referral from another BubbleLife client, who assured Chris that he could attract a customer base worthy of his company\u2019s excellent work.<\/p>\n<p><strong>Challenge<\/strong><\/p>\n<p>Chris had grown frustrated with his marketing efforts. His website hadn\u2019t generated any leads for over a year, and his email efforts were sporadic because his email tool, Constant Contact, required too much time to create newsletters. On top of that, he was hearing from many \u201cmarketing experts\u201d that Facebook was the new MySpace but he didn\u2019t want to follow the latest fad only to not see any results. For someone who prides himself on staying on top of his projects, Chris felt his own marketing project had fallen off track.<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/images\/cb-2.jpg\" alt=\"CB Construction\" align=\"right\" border=\"0\" \/><br \/>\nBubbleLife Media worked with Chris to identify an affordable approach that would put his marketing project back on track. This plan consisted of improving his exposure to potential customers, generating new leads from his website, and inspiring word-of-mouth referrals from existing customers\u2014while reducing the time he was spending on marketing. In short, he was able to generate more customers with less effort. BubbleLife helped accomplish this by:<\/p>\n<ul>\n<li><a href=\"http:\/\/bubblemedia4.wpengine.com\/website-design-development\/\">Redesigning his website<\/a>\u00a0to better showcase his previous work, and focus the site on the capture of a lead.<\/li>\n<li>Implementing a\u00a0neighborhood marketing strategy\u00a0with <a href=\"http:\/\/bubblemedia4.wpengine.com\/advertising\">BubbleLife.com local advertising<\/a>\u00a0that gets his name in front of potential customers.<\/li>\n<li>Creating\u00a0content\u00a0through\u00a0<a href=\"http:\/\/bubblemedia4.wpengine.com\/bubblelifeconnect\/\">Advice Connect<\/a> \u00a0helped Chris communicate his unique selling propositions \u2013 which could be easily repurposed into his newsletters, website and Facebook content.<\/li>\n<li>Creating a custom email template that gave his\u00a0email marketing\u00a0efforts a professional look.<\/li>\n<li>Launching a Facebook page\u00a0that served to strengthen ties to prior customers, and provide an easy place to post photos.<\/li>\n<\/ul>\n<p><strong>Results<\/strong><\/p>\n<p>Within the first week of launching his redesigned website, Chris received his first lead in over a year. With the integrated advertising, content and email strategy, Chris now generates several high quality leads a month.<\/p>\n<p>Chris\u2019s marketing efforts are now all centralized in his\u00a0<a href=\"http:\/\/bubblemedia4.wpengine.com\/bubblelifeconnect\/\">Advice Connect <\/a>Account. This integration keeps his monthly costs low, and his results consistent. Plus, the weekly Insights Report generated from his\u00a0<a href=\"http:\/\/bubblemedia4.wpengine.com\/bubblelifeconnect\/\">Advice Connect<\/a> Account lets Chris stay on top of his \u201cmarketing project\u201d with the same level of detail he delivers to his customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>cb_construction.bubblelife.com From zero to multiple customer leads per month Category Contractors &amp; Architects Situation CB Construction offers design and building expertise to transform architectural ideas into impressive results. Chris Black, of CB Construction, came to BubbleLife as a referral from another BubbleLife client, who assured Chris that he could attract a customer base worthy of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":881,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-197","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages\/197\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages\/881"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}