{"id":198,"date":"2013-07-20T17:18:14","date_gmt":"2013-07-20T23:18:14","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?page_id=198"},"modified":"2014-09-27T14:47:23","modified_gmt":"2014-09-27T20:47:23","slug":"case-study-william-briggs-architect","status":"publish","type":"page","link":"https:\/\/bubblelife.advicelocal.com\/?page_id=198","title":{"rendered":"Case Study &#8211; William Briggs Architect"},"content":{"rendered":"<p><a href=\"http:\/\/www.williamsbriggs.com\/\" target=\"_blank\">williamsbriggs.com<\/a><br \/>\n<a href=\"http:\/\/parkcities.bubblelife.com\/community\/william_briggs\">william_briggs.bubblelife.com<\/a><br \/>\n<img decoding=\"async\" alt=\"William Briggs, Architect\" src=\"\/wp-content\/uploads\/images\/WILLIAM_1.jpg\" align=\"right\" border=\"0\" \/><\/p>\n<p><strong><em>New lead generation practically overnight<\/em><\/strong><\/p>\n<p><strong>Category<\/strong><\/p>\n<p>Contractors &amp; Architects<\/p>\n<p><strong>Situation<\/strong><\/p>\n<p>William Briggs, a noted architect, had been designing new homes in the Park Cities and North Dallas for almost 20 years. Until the downturn, he had successfully relied on word-of-mouth referrals from previous clients and builders.<\/p>\n<p><strong>Challenge<\/strong><\/p>\n<p><img decoding=\"async\" alt=\"William Briggs, Architect\" src=\"\/wp-content\/uploads\/images\/WILLIAM_2.jpg\" align=\"right\" border=\"0\" \/>When the economic downturn hit, everyone associated with the housing market felt the devastation. William found that what little work was available was highly competitive, with as many as 6-10 other architects asking for the job. He needed a new approach.<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p>William contacted BubbleLife looking for something that would make up for the lost referrals and give him a competitive edge. With money tight, BubbleLife designed an affordable strategy that:<\/p>\n<ul>\n<li><a href=\"http:\/\/bubblemedia4.wpengine.com\/website-design-development\/\">Redesigned his website<\/a>\u00a0with one that ranked better with Google, showcased his previous work and helped him close new business.<\/li>\n<li>Designed a <a href=\"http:\/\/bubblemedia4.wpengine.com\/advertising\">neighborhood\u00a0advertising campaign\u00a0on BubbleLife.com<\/a> to build his brand among potential customers in his targeted neighborhoods.<\/li>\n<li>Implemented a\u00a0content strategy\u00a0through <a href=\"http:\/\/bubblemedia4.wpengine.com\/bubblelifeconnect\/\">BubbleLife Connect<\/a> that further enhanced his brand and gave him more tools to compete with other architects.<\/li>\n<\/ul>\n<p><strong>Results<\/strong><\/p>\n<p>From the very beginning, BubbleLife\u2019s solution started providing much needed results. Within 24 hours of launching his new website, William received his first lead. Within the first month, the advertising campaign started generating new leads. Over the next three months, the content helped him close business for larger fees. The combination of website, advertising and content helped William get through the worst of the downturn.<\/p>\n<p><a href=\"http:\/\/bubblemedia4.wpengine.com\/bubblelifeconnect\/\">BubbleLife Connect&#8217;s<\/a> unique weekly Insights Report helped William to begin targeting his articles, kept him up-to-date with the latest results, and provided direction on when to change his advertising. BubbleLife\u2019s affordable solution is now a consistent part of his marketing efforts and delivers new word-of-mouth referrals from a much broader audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>williamsbriggs.com william_briggs.bubblelife.com New lead generation practically overnight Category Contractors &amp; Architects Situation William Briggs, a noted architect, had been designing new homes in the Park Cities and North Dallas for almost 20 years. Until the downturn, he had successfully relied on word-of-mouth referrals from previous clients and builders. Challenge When the economic downturn hit, everyone [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":881,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-198","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages\/198\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/pages\/881"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}