{"id":118,"date":"2013-07-22T15:01:47","date_gmt":"2013-07-22T21:01:47","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=118"},"modified":"2013-08-28T12:34:49","modified_gmt":"2013-08-28T18:34:49","slug":"small-businesses-write","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=118","title":{"rendered":"Why Do Small Businesses Need to Write?"},"content":{"rendered":"

It\u2019s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You\u2019ve got to develop a full-fledged content strategy. Your business needs to write compelling content to push out online. Why should your business write articles, you want to know? Three simple but crucial reasons:<\/span><\/b><\/p>\n

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  1. When you write compelling, relatable stories about your business or your customers, you foster a relationship with the reader.<\/b> (This reader could become your customer!) Make sure your business\u2019 literature and\/or blog posts aren\u2019t blatantly advertorial. Tell a story illustrating what makes your business stand out and give the client a convincing reason to pick you over others. Make it interesting. Then share it across as many platforms as you possibly can \u2013 social media, your website, trade publications, and blogs. It will make a difference.<\/li>\n
  2. If you write articles and publish them online, people will share them.<\/b> Think about it: when is the last time someone cut out a newspaper or magazine ad and said to you, \u201cYou\u2019ve just got to do business with this place!\u201d This has probably never happened. On the other hand, when was the last time someone forwarded an article about a business or local product to your email inbox? You probably get these daily! Take advantage of the Internet\u2019s opportunity for efficiently sharing information. Write articles and distribute them to Facebook, Twitter, LinkedIn, Instagram, etc. People will share them, and they might even go viral. More eyeballs to your content is ALWAYS a good thing, no matter the medium you used to get them there. If you\u2019re providing quality content, it will get people talking about your business \u2013 it\u2019s the \u201cword-of-mouth\u201d you\u2019re striving for.<\/li>\n
  3. Because the options are endless for where to do business, you need to stand out. Customers are practically begging to read your content!<\/b> Potential customers do nearly all of their research online now. Make it easy for them to find you by writing multiple articles that link back to your site\u2019s URL. When writing articles about your business\u2019 goods and services in a story format, include relevant \u201ckey words.\u201d Pretend like you\u2019re a potential customer \u2013 what kind of words might you type into Google\u2019s search box? Ensure that those key words make their way into each article. Then, your articles will show up in a client\u2019s organic search results. With key words, there is a greater possibility that your business\u2019 article(s) are ranked higher organically and a better chance your content will be read and shared.<\/li>\n<\/ol>\n

    For more information about developing a content strategy for your business, read \u201cGet Content, Get Customers\u201d by Joe Pulizzi and Newt Barrett.<\/p>\n","protected":false},"excerpt":{"rendered":"

    It\u2019s not enough for your business to just have an online presence through directory listings, a website, and digital advertising campaigns. You\u2019ve got to develop a full-fledged content strategy. Your business needs to write compelling content to push out online. Why should your business write articles, you want to know? Three simple but crucial reasons: […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,9,15],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-branding","category-content","category-search"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/118\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}