{"id":119,"date":"2013-07-22T14:53:34","date_gmt":"2013-07-22T20:53:34","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=119"},"modified":"2013-09-01T20:53:05","modified_gmt":"2013-09-02T02:53:05","slug":"organic-search-results","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=119","title":{"rendered":"What Are Organic Search Results?"},"content":{"rendered":"

Organic search results are what you see just below the yellow highlighted box of listings after a Google search. Simply put, organic results aren\u2019t paid for, and non-organic results have been purchased by a business for a shot at greater visibility. Typically organic results start just before the fold.<\/span><\/b><\/p>\n

Here\u2019s a secret: you don\u2019t have to buy paid search ads to get customers to find your business. But there are a few things you should keep in mind when building your online presence so that your business fares well in organic searches.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 <\/b>Include your business in every online directory out there<\/b><\/p>\n

Having your business in multiple directories gives you the opportunity to put your website URL in each listing, which will help you build up relevancy inside the Google search function. When your URL is positioned on several servers online, Google will \u201clike\u201d you better. That means your business listing will be more likely to turn up in the top search results when potential customers search Google. These organic (and free) results will direct more traffic and page views to your site, resulting in more business.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 <\/b>Write, write, and write some more<\/b><\/p>\n

Start a blog for your business. If your business already has a website, write articles about the specific services you have to offer a client. There should be plenty of reading material on your site. Potential customers searching Google will be more likely to stumble upon your site if their search mirrors your article\u2019s title.<\/p>\n

You might also consider hosting a blog on your business\u2019 website, as well as another online location such as WordPress. BubbleLife.com offers a blog with your free directory listing. Using our blog gives you the opportunity to take advantage of our traffic and ranking according to Google. Another reminder: NEVER blog and\/or write an article on your site without including your business\u2019 URL. (More on that below).<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 <\/b>Choose your words carefully<\/b><\/p>\n

When writing articles about your business\u2019 goods and services, include relevant \u201ckey words.\u201d Pretend like you\u2019re a potential customer \u2013 what kind of words might you type into Google\u2019s search box? Ensure that those key words make their way into each article. Then, your articles will show up in a client\u2019s organic search results. With key words, there is a greater possibility that your business\u2019 article(s) are ranked higher organically.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0 <\/b>Always include your URL<\/b><\/p>\n

Include your business\u2019 web URL and basic contact information in everything you write on your blog platform. The more servers your URL is included on, the more important Google will think your business is. Then you\u2019ll likely be ranked higher on organic search results.<\/p>\n

In conclusion, you don\u2019t have to purchase search result ads to generate business online. In fact, if you\u2019ve implemented your online visibility strategy well, organic search results will get you more long-term business because they have a longer \u201cshelf life\u201d than paid search results. When businesses buy high search ranks and decide to quit paying, their search results disappear. With organic results, your business will continue to show up on Google \u2013 but only if you\u2019ve key worded your written content well, included your URL in every article, and input your business on several online directories.<\/p>\n

For more on Google search results, you can read John Battelle\u2019s \u201cThe Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture\u201d and\/or R.L. Adams\u2019 SEO White Book: The Organic Guide to Google Search Engine Optimization.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Organic search results are what you see just below the yellow highlighted box of listings after a Google search. Simply put, organic results aren\u2019t paid for, and non-organic results have been purchased by a business for a shot at greater visibility. Typically organic results start just before the fold. Here\u2019s a secret: you don\u2019t have […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-search"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/119\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}