{"id":124,"date":"2013-07-22T14:59:43","date_gmt":"2013-07-22T20:59:43","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=124"},"modified":"2013-08-29T11:35:18","modified_gmt":"2013-08-29T17:35:18","slug":"how-can-i-get-people-to-read-m-article","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=124","title":{"rendered":"How Can I Get People to Read My Article?"},"content":{"rendered":"<p>Writing fluff content about your business just isn\u2019t enough. For people to read your articles, you have to go beyond the basics of your company and provide informational content directed at your reader.<\/p>\n<p>For example, instead of telling people about the award your business recently won, provide a real-life customer testimonial that demonstrates <em>why<\/em>\u00a0your company was selected for the award. Though it is important for potential customers to be aware of your qualifications, once again, show them <em>why<strong>\u00a0<\/strong><\/em>you\u2019re qualified by sharing your expertise. If you\u2019re a dentist, don\u2019t just tell readers about your services \u2014 share your knowledge with useful information like \u201c<a href=\"http:\/\/parkcities.bubblelife.com\/community\/highland_park_dental\/library\/3568411\/key\/35182354\/How_to_Get_Rid_of_Bad_Breath_Simple_Steps_to_Defeat_the_Most_Common_Social_Disease\" target=\"_blank\">How to Get Rid of Bad Breath. Simple Steps to Defeat the Most Common Social Disease<\/a>.\u201d This is not only more interesting than a parade of awards and education, but also beneficial to the reader.<\/p>\n<p>Without an incentive (a deal or helpful knowledge), readers are highly unlikely to care about what you have to say. You must entice readers with catchy headlines to prompt the initial click. Otherwise, readers will keep scrolling and will miss your message, regardless of its quality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing fluff content about your business just isn\u2019t enough. For people to read your articles, you have to go beyond the basics of your company and provide informational content directed at your reader. For example, instead of telling people about the award your business recently won, provide a real-life customer testimonial that demonstrates why\u00a0your company [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,20],"tags":[],"class_list":["post-124","post","type-post","status-publish","format-standard","hentry","category-content","category-public-relations"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/124\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}