When you send a mass email to your contacts, you are probably curious about how many of them read it. The \u201copen rate\u201d is a measurement of the amount of emails that are opened (or viewed) by the recipients.<\/p>\n
To calculate the open rate, you divide the number of opened emails by the amount of delivered emails and express the result as a percentage. So, if you delivered 50 emails and 10 of the recipients opened it, you have a 20% open rate.<\/p>\n
\u00a0 \u00a0Here\u2019s the calculation:<\/em> Open rates are not 100% accurate because recipients must enable images in the email or click on a link in the email in order to calculate the open rate percentage. But, the open rate does serve as useful measurement of the effectiveness of an email blast.<\/p>\n As a rule of thumb, an open rate of about 20-30% for a reasonably sized email list<\/b> is about average with few email blasts getting above a 50% open rate and almost none above 80%, primarily because people are too busy to open all of the emails in their inboxes.<\/p>\n Here are three tips to increasing your open rate:<\/p>\n 1) Make the Subject Line Stand Out: <\/b>Word the subject line of your email so that it\u2019s compelling enough to make people want to read it.<\/p>\n 2) Try Sending Emails at Different Times and Days: <\/b>You want to avoid sending an email blast on a Monday morning because that\u2019s when people play catch-up after the weekend and will disregard your email.<\/p>\n 3) Put the Most Important Information at the Top: <\/b>Journalists write news stories with the most important information in the first few paragraphs, and that\u2019s exactly how you should structure your emails as well.<\/p>\n","protected":false},"excerpt":{"rendered":" When you send a mass email to your contacts, you are probably curious about how many of them read it. The \u201copen rate\u201d is a measurement of the amount of emails that are opened (or viewed) by the recipients. To calculate the open rate, you divide the number of opened emails by the amount of […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-email"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/136\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u00a0 \u00a010 opened emails\/50 delivered emails = 20% open rate<\/em><\/p>\n