says<\/a> the adage \u201ca picture is worth a thousand words\u201d applies to digital marketing for both still images and videos.<\/p>\nConsider Google\u2019s launch of Local Carousel, which displays a stream of images at the top of a local search page, even above the first paid listing. And that Google AdWords announced an Images Extension beta, which adds images to a business\u2019 paid listing.<\/p>\n
Just like we talked about in \u201cWhat Are Organic Search Results?\u201d the more content you have on the web, the better off you are. Don\u2019t just write \u2013- add good-quality images and videos attached to your URL so that potential customers have a better chance of finding you organically. If they\u2019re good images, they will generate clicks, and Google\u2019s Local Carousel categorizes them based on who\u2019s getting the most clicks.<\/p>\n
In the words of digital marketing expert Tim Peter, \u201cEnsure Google selected images you want displayed by filling your website, Facebook brand pages, LinkedIn business pages, and other elements of your web presence with the highest-quality images you can afford to produce.\u201d<\/p>\n
People are more likely to share images with their friends and to social media sites. You can also encourage your customers to share photos and videos shorter than 15 seconds (research shows that anything longer has a lower chance of being watched and shared) to their online communities.<\/p>\n
Quality content leads to clicks, which leads to better organic search results. Good organic search results and SEO result in sales leads and customers.<\/strong> So don\u2019t wait to add visual content to your online presence!<\/p>\n","protected":false},"excerpt":{"rendered":"In \u201cHow Does Google Work?\u201d we explained that Google recognizes text best. But that\u2019s only partially true. The search engine also values text coupled with images in producing results for searchers. How does this apply to you? It means that you\u2019ve got to think about how you can incorporate quality photos and short videos into […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,15],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-content","category-search"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=138"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/138\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}