{"id":140,"date":"2013-07-22T15:05:38","date_gmt":"2013-07-22T21:05:38","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=140"},"modified":"2013-08-28T12:11:51","modified_gmt":"2013-08-28T18:11:51","slug":"stop-advertising-phone-starts-ringing","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=140","title":{"rendered":"Can I Stop Advertising When the Phone Starts Ringing?"},"content":{"rendered":"<p>When it comes to a business\u2019s advertising strategy, there is one general rule that shouldn\u2019t be forgotten or overlooked: Remain consistent.<\/p>\n<p>All too often, businesses assume that once they get a few leads, they no longer need to continue with their advertising efforts, undervaluing the importance of consistently getting their message in front of old and potential new clients.<\/p>\n<p>Let\u2019s quickly dive into a few reasons why continuing your business\u2019s advertising plan even after your phone has started to ring is crucial:<\/p>\n<p><span style=\"text-decoration: underline;\">Consistent Advertising Increases Brand Awareness<br \/>\n<\/span>Your company is your brand. By repeatedly getting your message in front of your targeted audience, you can maintain top-of-mind awareness so they will think of you before a competitor when in need of your services.<\/p>\n<p><span style=\"text-decoration: underline;\">It Takes Repetition to Get Your Message Across<br \/>\n<\/span>It can take up to 10 exposures of your ad before a potential client may even notice its message. If you stop advertising after you get a few leads, you are missing out on more potential new clients.<\/p>\n<p><span style=\"text-decoration: underline;\">Consistency and Success Go Hand-in-Hand<br \/>\n<\/span>Businesses often have the misguided mentality of, \u201cif this one ad placement doesn\u2019t generate leads immediately, I need to try something different, somewhere else.\u201d In order to get results, you need to pick a platform that reaches your targeted demographic and then advertise consistently to get your message across.<\/p>\n<p>Overall, make sure that when you\u2019re ready to launch an advertising campaign, you are able to do it consistently\u00a0\u2014 that\u2019s how you will generate the results you desire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to a business\u2019s advertising strategy, there is one general rule that shouldn\u2019t be forgotten or overlooked: Remain consistent. All too often, businesses assume that once they get a few leads, they no longer need to continue with their advertising efforts, undervaluing the importance of consistently getting their message in front of old [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-advertising"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/140\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}