{"id":149,"date":"2010-08-23T16:46:01","date_gmt":"2010-08-23T22:46:01","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=149"},"modified":"2013-09-01T21:36:16","modified_gmt":"2013-09-02T03:36:16","slug":"blogging-for-results","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=149","title":{"rendered":"Blogging for Results"},"content":{"rendered":"<p>HubSpot, a web marketing firm, recently completed a survey of\u00a0their 2,500 business customers and compiled the results into some very interesting graphs and reports. The one that struck my attention was the one below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"\/wp-content\/uploads\/images\/hubspotchart.png\" width=\"592\" height=\"345\" \/><\/p>\n<p>Clearly, they found a correlation between frequency of blog posts and new customers. But I think there are some other factors that are reflected in this chart that are also driving the correlation. Companies that blog more are also more likely to:<\/p>\n<ul>\n<li>Broadcast to\u00a0Existing Customers- Customers who receive blog posts are more likely to pass the information on to their friends and family. Even though a blog reader is most likely\u00a0an existing customer, they are also\u00a0your opportunity to reach their network of contacts if you give them something to pass on.<\/li>\n<li>Integrate their Online and In-Store Efforts- Businesses that blog more are also more proud of their blog and more likely to encourage new readers with sign up encouragements.<\/li>\n<li>Become Findable in Search Engines\u00a0&#8211; The more content about a business, the more for Google and other search engines to work with.<\/li>\n<li>Become Findable in Neighborhood Websites\u00a0&#8211; The more content about a business, the more likely neighborhood readers will see and learn about the business.<\/li>\n<\/ul>\n<p>Creating and growing a blog take time, but the chart above gives businesses a compelling reason to keep it up. Though it takes some time, a business blog is often the least costly way of growing revenues.<\/p>\n<p>For more charts and information from HubSpot, visit\u00a0<a href=\"http:\/\/www.hubspot.com\/charts\" target=\"_blank\">http:\/\/www.hubspot.com\/charts<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HubSpot, a web marketing firm, recently completed a survey of\u00a0their 2,500 business customers and compiled the results into some very interesting graphs and reports. The one that struck my attention was the one below: Clearly, they found a correlation between frequency of blog posts and new customers. But I think there are some other factors [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","hentry","category-content"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/149\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}