{"id":151,"date":"2010-09-11T16:47:56","date_gmt":"2010-09-11T22:47:56","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=151"},"modified":"2013-09-01T21:38:05","modified_gmt":"2013-09-02T03:38:05","slug":"not-all-customers-created-equal","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=151","title":{"rendered":"Why All Customers Are Not Created Equal?"},"content":{"rendered":"<p>When planning your marketing strategy, it helps to have a primary goal that you want to accomplish. For most businesses this primary goal is typically &#8220;more customers&#8221;. However, this may be a misdirected or incomplete strategy. For example, some customers:<\/p>\n<ul>\n<li>Spend more than others<\/li>\n<li>Are easier to service<\/li>\n<li>Generate more repeat business<\/li>\n<li>Generate more referrals<\/li>\n<li>Are worth more over their lifetime<\/li>\n<\/ul>\n<p>Targeting these types of customers rather than just any customer generates the best return on your marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When planning your marketing strategy, it helps to have a primary goal that you want to accomplish. For most businesses this primary goal is typically &#8220;more customers&#8221;. However, this may be a misdirected or incomplete strategy. For example, some customers: Spend more than others Are easier to service Generate more repeat business Generate more referrals [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-storefront"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/151\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}