{"id":163,"date":"2011-05-27T17:00:53","date_gmt":"2011-05-27T23:00:53","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=163"},"modified":"2013-09-04T19:31:26","modified_gmt":"2013-09-05T01:31:26","slug":"hire-social-media-expert","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=163","title":{"rendered":"Why You Should Never Hire a &#8220;Social Media Expert&#8221;"},"content":{"rendered":"<p>I was going to write an article on why approaching social media as a standalone endeavor always fails. But this article from Peter Shankman sums it up better than I ever could. His conclusion couldn&#8217;t be more spot on:<\/p>\n<p><em>&#8220;Social media is not \u201ccool.\u201d MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.&#8221;<\/em><\/p>\n<p><strong>Why I Will Never, Ever Hire A &#8220;Social Media Expert&#8221;<\/strong><br \/>\n<strong><\/strong><a href=\"http:\/\/www.businessinsider.com\/why-i-will-never-ever-hire-a-social-media-expert-2011-5#ixzz1NZLUcjXp\">http:\/\/www.businessinsider.com\/why-i-will-never-ever-hire-a-social-media-expert-2011-5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was going to write an article on why approaching social media as a standalone endeavor always fails. But this article from Peter Shankman sums it up better than I ever could. His conclusion couldn&#8217;t be more spot on: &#8220;Social media is not \u201ccool.\u201d MAKING MONEY IS COOL. Social media is simply another arrow in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","hentry","category-socialmedia"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/163\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}