{"id":164,"date":"2011-05-31T17:02:37","date_gmt":"2011-05-31T23:02:37","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=164"},"modified":"2013-09-04T19:27:38","modified_gmt":"2013-09-05T01:27:38","slug":"email-dominates-sharing-online-content","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=164","title":{"rendered":"Email Dominates Sharing of Online Content"},"content":{"rendered":"

A recent study by Chadwick Martin Bailey and iModerate Research Technologies shows that email still dominates sharing between friends, family and co-workers. The breakdown was as follows:<\/p>\n

    \n
  1. Email – 86%<\/li>\n
  2. Facebook – 49%<\/li>\n
  3. Telephone – 25%<\/li>\n
  4. Mail – 9%<\/li>\n
  5. Twitter – 4%<\/li>\n
  6. Blog – 3%<\/li>\n
  7. LinkedIn – 2%<\/li>\n<\/ol>\n

    \u201cSocial media has opened up new opportunities for marketers to amplify their brand, build loyalty and connect with consumers,\u201d says Jeff McKenna, senior consultant at Chadwick Martin Bailey. \u201cCreating relevant, sharable content needs to be part of the overall marketing strategy, as it is an important vehicle for Word of Mouth advertising.\u201d<\/p>\n

    Next time, you think about “word-of-mouth” marketing, remember email, Facebook and voice are the top 3 ways it gets done.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A recent study by Chadwick Martin Bailey and iModerate Research Technologies shows that email still dominates sharing between friends, family and co-workers. The breakdown was as follows: Email – 86% Facebook – 49% Telephone – 25% Mail – 9% Twitter – 4% Blog – 3% LinkedIn – 2% \u201cSocial media has opened up new opportunities […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,16],"tags":[],"class_list":["post-164","post","type-post","status-publish","format-standard","hentry","category-email","category-socialmedia"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/164\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}