{"id":172,"date":"2011-12-14T17:11:27","date_gmt":"2011-12-14T23:11:27","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=172"},"modified":"2013-09-04T19:05:58","modified_gmt":"2013-09-05T01:05:58","slug":"hitting-message-homerun","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=172","title":{"rendered":"Hitting a Message Homerun"},"content":{"rendered":"<p>With a just a little thought, a good message can become a great message. What\u2019s the difference? A\u00a0<span style=\"text-decoration: underline;\">recipient reads a good message<\/span>. But, a\u00a0recipient shares a great message\u00a0with their friends and family. Turning a good message into a great message isn&#8217;t that hard. The key things that take a message up a level include:<\/p>\n<ul>\n<li>Benefit \u2013 Is there a great benefit for the recipient?<\/li>\n<li>Timeliness\u00a0 \u2013 Does the message have a near term benefit?<\/li>\n<li>Audience \u2013 Is there a great fit between the message and the readers?<\/li>\n<li>Exclusivity \u2013 Is there a benefit to being \u201cIn the know\u201d?<\/li>\n<li>Ego \u2013 Will the sharer be thought of more highly for sharing the message?<\/li>\n<\/ul>\n<p>A good email and social media effort can pay additional rewards beyond just keeping in touch with existing customers. Email forwarding, Facebook likes, Twitter retweets and LinkedIn shares all give a message an extending audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a just a little thought, a good message can become a great message. What\u2019s the difference? A\u00a0recipient reads a good message. But, a\u00a0recipient shares a great message\u00a0with their friends and family. Turning a good message into a great message isn&#8217;t that hard. The key things that take a message up a level include: Benefit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-content"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/172\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}