{"id":173,"date":"2012-01-16T17:12:15","date_gmt":"2012-01-16T23:12:15","guid":{"rendered":"http:\/\/bubblemedia2.wpengine.com\/?p=173"},"modified":"2013-09-04T19:04:06","modified_gmt":"2013-09-05T01:04:06","slug":"customers-business","status":"publish","type":"post","link":"https:\/\/bubblelife.advicelocal.com\/?p=173","title":{"rendered":"Getting Customers to Your Business"},"content":{"rendered":"

My son likes the Harry Potter Wii game (hang in there, I\u2019ll make this relevant in just a few sentences). In the game, you have to complete tasks in a particular sequence in order to solve a challenge. Get the sequence wrong and you\u2019ll end up stuck in the game. The game has a flow and it expects to be played according to this flow. Getting customers to your business has a flow as well. Get this customer flow right and you\u2019ll find your own challenges being solved.<\/p>\n

What is Customer Flow?<\/strong><\/p>\n

The path a customer takes to a business turns out to be pretty similar no matter what the business type. If a business illuminates this path with its own guideposts, customers seem to naturally flow in its direction. However, if a business fails to have a guidepost at each step, the customer often heads in a competitor\u2019s direction.<\/p>\n

Here\u2019s how the flow works:<\/p>\n

\"Customer<\/p>\n

Here\u2019s the guideposts a business needs for each of the above steps:<\/p>\n

    \n
  1. Advertising & content can short-circuit several steps. When a business is identified with an issue, product or service it gets the call first.<\/li>\n
  2. Generate neighborhood awareness to drive word-of-mouth and make it easy for people to share your information with others.<\/li>\n
  3. Getting your information in Google\u2019s search results or in paid advertising is critical in reaching buyers when they actively search for your business.<\/li>\n
  4. Next to your front door, your website is the most important part of your customer efforts. Information needs to be customer friendly and easy to understand.<\/li>\n
  5. An easy to find phone number, email address or contact form are critical. For retail businesses, store locations and hours should be easy to find.<\/li>\n
  6. Once a business has received a phone call, email address or visitor, there needs to be a defined flow that gains the customer\u2019s current business, repeat business and referrals.<\/li>\n<\/ol>\n

    Flow is one of the easiest things to understand because, as consumers, we follow a flow with each and every purchase. Flow isn’t hard for business to implement, but it does take time.<\/p>\n","protected":false},"excerpt":{"rendered":"

    My son likes the Harry Potter Wii game (hang in there, I\u2019ll make this relevant in just a few sentences). In the game, you have to complete tasks in a particular sequence in order to solve a challenge. Get the sequence wrong and you\u2019ll end up stuck in the game. The game has a flow […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-advertising","category-branding"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/173\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}