So, you write an article. You\u2019ve concluded that it\u2019s interesting, informative and beneficial to existing and potential clients. Now what?<\/p>\n
Once you\u2019ve distributed an article, it\u2019s easy to forget about the work you\u2019ve already done and move on to the next project in your marketing strategy. However, you\u2019ve already put in the effort to create this content \u2014 don\u2019t let it go to waste!<\/p>\n
Content repurposing is the process of reusing existing content in additional ways (think: newsletters, social media, video, presentations, in-store handouts, slideshows\u2026etc.) For example, if you\u2019ve published a blog post, distribute the same information to your social media sites like Facebook and Twitter.<\/p>\n
Depending on the medium, you may need to condense or add to the content. Another example: if you\u2019re repurposing an article\u2019s content into a video, try to avoid reading the article like a script. Work through the article to add a conversational tone. This way, you\u2019ll maintain the content you began with, but you\u2019ll also increase its effectiveness for video.<\/p>\n
Get creative with content repurposing and adapt your existing content in fresh, new ways. You’ll be surprised how far one article will go!<\/p>\n","protected":false},"excerpt":{"rendered":"
So, you write an article. You\u2019ve concluded that it\u2019s interesting, informative and beneficial to existing and potential clients. Now what? Once you\u2019ve distributed an article, it\u2019s easy to forget about the work you\u2019ve already done and move on to the next project in your marketing strategy. However, you\u2019ve already put in the effort to create […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,9,11,15,16,13,18],"tags":[],"class_list":["post-220","post","type-post","status-publish","format-standard","hentry","category-branding","category-content","category-email","category-search","category-socialmedia","category-storefront","category-textmessaging"],"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220"}],"version-history":[{"count":0,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=\/wp\/v2\/posts\/220\/revisions"}],"wp:attachment":[{"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bubblelife.advicelocal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}