We often tell people that their marketing ends at their business\u2019 website, and that\u2019s where their sales pipeline begins. Your website should be working to help you generate business.<\/p>\n
Website not bringing in business? Check to see if your website follows best practices:<\/p>\n
Tip 1 – Explain what your business does on the front page.<\/b><\/p>\n
You would be surprised how many businesses don\u2019t even explain what they do on the front page.<\/p>\n
There is a new, fabulous catering company in Dallas, operated by a professional chef that has found a niche of preparing affordable, gourmet meals with items from local farmers and ranchers. They prepare meals for home delivery.<\/p>\n
Their front page does not mention once that they cater OR have home delivery. It is driving me nuts to not tell them, but I know that they just had their website redone (not by us).<\/p>\n
Here is simple front-page description done correctly:<\/p>\n
Tip 2 – Sell yourself! Explain why I should do business with you.<\/b><\/p>\n
Differentiate your business from your competition and highlight how you can better serve your potential customer. Qualify the value of your business and why you are the best fit to solve their problem or needs. Customers don\u2019t care about your mission or goals; bury that on your \u201cAbout Us\u201d page.<\/p>\n
Tip 3 \u2013 Place your phone number on the front page.<\/b><\/p>\n
Pretend that you only have a one-page website. Put your phone number on the front page; best practices is to have it on the top, right-hand side of the page. Don\u2019t make people dig \u2014 on the Internet, we all have the attention span of flies.<\/p>\n
Tip 4 \u2013 Place a lead capture form on the front page.<\/b><\/p>\n
People surf the web at night and after business hours. A contact form is the best way to catch an email and contact information for nocturnal prospective customers. Always have a message area so they can write a note to you about their interest.<\/p>\n